This was a collaborative project, working along side New Zealand suit designer and manufacturer, Rembrandt. Team members: Izzy Buttle, Annabelle Cole, Catherine Bardsley & Fenella Clarke.
We developed a sub-brand to existing company Rembrandt, called "Are We Serious", and the collection name, "About Causal Friday". The body of work was completed over a 12 week period of conceptualisation, pattern development, toiling and construction. The collection contains 4 looks, with 11 garments in total.
Are We Serious formulates the influence of 1960s Mod culture and the partly lost Punk culture into a unifying collection of garments which embrace change, growth and passion. Its target man is 'The Modern Punk'.